The Story Hook

Do you sometimes wonder how you could make your dry and boring course introductions into something more interesting? Something that your staff will read and maybe even learn from.

Start by ditching the boring list of course objectives and capture their interest with something that will encourage them to keep going.

The Status Quo: Functional but Forgettable

How many courses have you started that look like this:

This course is about being more inclusive in the workplace. Each module covers:

• Module 1: Understanding differences

• Module 2: Benefits of hiring inclusively

• Module 3: Inclusive strategies

This overview is, frankly, boring! No one will read it. And no one really cares.

The Story Shift: Leading with a Human Moment

Now, read this course introduction:

When Maya joined her new team, she quickly noticed a pattern. The same three people spoke in every meeting, the same kinds of resumes were shortlisted, and the same “safe” ideas rose to the top.

Nothing was broken exactly but nothing was changing either.

One day, a client asked why their campaign didn’t reflect the diversity of the community they served.

The room fell silent, and all eyes turned to Maya.

In that moment, it became clear: the team was missing perspectives they had never learned to invite in.

This course follows workplaces like Maya’s as they shift from good intentions to everyday inclusive habits.

By the end, your workplace will not just talk about inclusion, they will know how to build it into the way they work, decide and lead!

Now isn't that a better start to your course?

Ready to transform your next course introduction?

It’s your turn. Take one of your current course introductions and delete the bullet points. Instead, write a short "hook" story. Highlight what the learner stands to gain from their perspective. You'll be surprised at how much life it brings to the page.